Landing Page Terminology


EngineX Monthly Edu-Bits

Welcome to the EngineX monthly education newsletter!  In our newsletter we provide very brief and to the point tips on topics ranging from SEO to website design and landing pages to help you manage your online marketing.








Landing Page Terminology

I don’t think I could go a week without barking about landing pages and how wonderful they are when done right!  In this installment I’ll explain some of the terminology and why it matters to anyone – technical or not.





Breaking It Down

Here we go!  Some common terms and a visual representation!

– Above The Fold – This is the area the website visitor sees first before needing to scroll.  This area motivates the visitor to make an emotional decision to engage with your product/services.

  1. The offer – Called other things but that’s what we call it.  Give the visitor an offer so they have incentive to do something now.
  2. What is the site about?? – That’s right – it sells clothes – make sure the visitor knows that – immediately
  3. Call To Action – “Click Here” – “Shop NOW” – “Get Started” – etc.  Depending on the industry this is either a button that redirects the visitor to a form or shopping cart – OR – it’s even the first 3 lines of a form with the NEXT button to get moving now.
  4. Below the fold – the visitor has to scroll down to see this.  This – in non-eCommerce sites includes details so the visitor can justify their emotional decision to engage with your product/service with more information.  In Ecommerce sites the below the fold section needs to contain the meat of the site – sales/specials and other shopping cart stuff easily accessed.





One last thing.

For more landing page tips check out one of our videos and podcasts in our blog pages.

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