Breaking It Down
Here we go! Some common terms and a visual representation!
A – Above The Fold – This is the area the website visitor sees first before needing to scroll. This area motivates the visitor to make an emotional decision to engage with your product/services.
- The offer – Called other things but that’s what we call it. Give the visitor an offer so they have incentive to do something now.
- What is the site about?? – That’s right – it sells clothes – make sure the visitor knows that – immediately
- Call To Action – “Click Here” – “Shop NOW” – “Get Started” – etc. Depending on the industry this is either a button that redirects the visitor to a form or shopping cart – OR – it’s even the first 3 lines of a form with the NEXT button to get moving now.
- Below the fold – the visitor has to scroll down to see this. This – in non-eCommerce sites includes details so the visitor can justify their emotional decision to engage with your product/service with more information. In Ecommerce sites the below the fold section needs to contain the meat of the site – sales/specials and other shopping cart stuff easily accessed.