Understanding how

WORK

The Big 3 For Success Getting Found Online

organic rankings

THE WIN ONLINE TRAIL

Organic

Organic rankings refer to – for the most part – where your website link appears in Google search listing excluding Google Ads and Google Local.

Just a few years ago ranking towards the top of organic rankings had a pretty sizeable impact on sales.  While this important – still – Google Ads and Google local often are clicked before the visitor sees your listing.

Many ranking factors only influence organic and not Google Local.  However, your organic rankings typically coincide with how high you rank in Google Local.

THE WIN ONLINE TRAIL

Google Local

Know as Google Maps, Google Local, or Google My Business.  This is where local businesses appear in the search results.

Ranking in the top 3 (The Snack Pack) can positively affect your website traffic by 500%  + or -.  If you rank below the Snack Pack then the drop off is significant

organic rankings

THE WIN ONLINE TRAIL

Google ads

Google Ads have the most impact on increasing visitors to your website.  70% or more of clicks come from Google Ads vs organic and Google Local.

Be aware that you really need to have your website landing page tuned up before dropping a dime on advertising.  Despite the amazing sales boost over 50% Google Ads buyers fail and never come back.

Always have an expert manage your Ads.  It is far more expensive to do it yourself.  For more SEO Information check out our sister company EngineX Design.

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