DIGITAL MARKETING SERIES: WEBSITES PART 1
Our Digital Marketing Series covers all the core components that will make or break your business starting with Websites in this BLOG.
PART I: CALL TO ACTION
The call to action is the most important part of the landing page. It always takes place “above the fold” which is the area you see first when clicking on the site link. Below is a tour of the important aspects of a website.
Note that the website also follows the rule of thirds – see video for details and more about landing page.
PROSPECT CONVERTING FACTORS
Converting Visitors Into Results
Whether your non-profit, a retail business, or a service company the factors remain the same to engage site visitors and turn them into results. Great landing pages are not about aesthetics but about clean design that gives the site visitor what they are looking for and a reason to take the next step and fill out a form or buy.