Even though Google, on average, makes about 4-6 core updates to it’s ranking algorithm per year it usually confirms about 3 of them. The March Core Update was confirmed by Google in late April. Here are some highlights from this update:
- Average word counts for high ranking articles – about 1500 – remained unaffected
- Over optimized SEO – as in too many keywords stuffed into a page is having a more negative effect on rankings now. Don’t overuse keywords for example: Don’t say “Our accounting service accounts will find your errors…” instead say “Our accountants will find your errors…” Or like in good fiction writing: Instead of: “Johnny was cold…” use “Johnny shivered as he …”
- Excessive pop us are a “no no.” Don’t spam visitors with pop ups and avoid the temptation to even pop up a newsletter signup box as they leave your site. You’ll get punished.
- Low Quality Content – As I’ve always said content is the future as in great content. Don’t hire some $1 an article clown to turn your site into a circus. Google doesn’t like circuses and your rankings will drop.
- Consistency rewarded – Be consistent when publishing new content such as blogs/etc. Google won’t reward you for dumping a bunch of blogs or new content every so often but your rankings will ultimately improve if you are consistent – monthly / weekly / daily – doesn’t matter – just be consistent. Don’t expect to see a positive impact until you’ve showed consistency for about 12 months.