Google’s algorithms continue to evolve creating excitement, fear, and misinformation in the digital marketing industry. This very article could prove to be a misguided attempt at reading Google’s intentions by 2020! Who knows.
In order to increase the odds that our analysis will hold true now and in the future I will stick to the basics. For that I apologize if I repeat myself (just with different wording) in blog post after blog post but … this is what we all are about the most. That is ranking on search engines and either improving our status or protecting it.
The buzz is that, in and around, January 9th, 2019, Google released the first major algorithm update of the year. Of course nailing down major algorithm updates is usually not exact since Google doesn’t usually cooperate in communicating this so we’ll stick to our Groundhog seeing his rankings drop method. A few facts:
Ok, here are the trends that we believe we are seeing and with some, have been seeing for a while. To make the information more useful we will translate it directly into what matters:
The Bottom Line: The best way to protect and improve your rankings? Stick to following the SEO basics including quality content that adds value to the site visitor and answers their questions.
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