Engineered Clean was started as a janitorial company that had a differen’t approach on cleaning. Unfortunately the name – Janiservice and domain janiservicenow.com combined with the generic website of a happy janitor sweeping a floor didn’t quite jive with their vision.
We came in – found them a cool name and a domain that matched the cool name – created a logo and a high-tech “electric” look and feel. It worked. Engineered Clean landed several large accounts from their Google Ad alone, catching the attention of large Academic institutions primarily.
Lesson? Don’t have a generic name, generic website, and generic logo. If you do why even try? Jeeeze