Engineered Cool

/Engineered Cool
Engineered Cool2018-05-08T19:04:04+00:00

Project Description

Out of Box Janitorial Needed “Cool”

Engineered Clean was started as a janitorial company that had a differen’t approach on cleaning. Unfortunately the name – Janiservice and domain combined with the generic website of a happy janitor sweeping a floor didn’t quite jive with their vision.

We came in – found them a cool name and a domain that matched the cool name – created a logo and a high-tech “electric” look and feel. It worked. Engineered Clean landed several large accounts from their Google Ad alone, catching the attention of large Academic institutions primarily.

Lesson? Don’t have a generic name, generic website, and generic logo. If you do why even try? Jeeeze

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