There’s a million self-serving ways to write a BLOG/VLOG on what to look for in a company for your Digital Marketing. My favorite to write was “Make sure your digital marketing company has a big “X” in the logo…” But some thought I was up to something..?
The reality is it’s not the companies claims, 15,000 years of combined experience or guarantees that you should go by. In fact avoid guarantees all together because companies that do this usually get sued out of business or go to prison depending on what level of revenue they are promising.
Instead… Focus on what is important in 2020 for marketing your business. Since I’m busy and find myself as the owner the main writer (my nerds, actors, models, and designers detest content writing so It’s me and Susan mainly on this stuff) I’m going to split it up into multiple parts – here goes part I…
Before I get into “The List” I would like to issue a warning or as we used to say some FUD (Fear Uncertainty and Doubt): Don’t have your websites created by the babysitter, church lady, or the nerd that works on your hard drive and don’t let Mr. Fuzzy produce videos that represent your business – ever… Anyway watch some of our videos for more on this… 🙂
If I was to be approached just 3 years ago and asked if you need to go with a company that can do the following vs one that specializes in … say “websites” or “animation” I would say don’t touch the “jack of all trades” company because their owner is either mentally ill or was drunk when the mission statement was written.
That’s changed a whole lot as it’s impossible – IMPOSSIBLE to get quality marketing from niche players as they:
The list of what it takes to deliver the results a business or institution of any size has grown so much we have been splitting into separate divisions (but under the same roof and account manager so it’s transparent to you) to market them. That’s why EngineX Digital will no have a separate website from EngineX Design… etc
Keep in mind that you don’t need or want to commit or invest in all of these areas at once … or even 1/3 of them. This is a process and I’ll make the list in general order of – not importance – but logical steps (although many can be parallel as well.
Usually it’s “jack of all trades master of none…” In the Digital Marketing World this has changed. Digital Marketing Companies that have T O T A L control are the ones that deliver the best results. We answer to none and do not partner or subcontract to deliver results to clients. We Are:
The rest of the list coming in Part II….
Setup a free – no obligation appointment. Want to keep it in written form or chat only? No problem – many of our nerds aren’t great on the phone anyway.
