In a follow-up to our last website design blog I’ve further condensed this into one “master” video with Olivia.
In this video we cover:
Landing pages are the core to converting your website visitors into actual prospects. Actual prospects can be converted into actual customers.
Ok Some Stats
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Your “conversion rate” is what you want to focus on and what landing pages boost. The % of website visitors who actually convert into a genuine prospect (and later a customer) is your conversion rate. Conversion rates lower than 1% typically occur when you don’t have a good landing page.
A landing page is the answer to the questions your website visitor is asking. The questions are answered without the visitor having to scroll or click elsewhere:
The rule of thirds historically has been used in art and photography and is applicable to great landing page design.
The rule of thirds is more of a “tweaking tool” vs an exact rule for website design. Generally typical landing pages are laid out as:
The call to action (CTA) gives incentive for the website visitor to take action:
Filling out a contact us form or some generic name/phone/email “more information” form request. Contact Us is not considered a Call To Action and is a waste of time.
Most website visitors are not going to call or even chat. They want their information fast and with little to no hassle.
The form must offer value back to them such as:
Your landing page is always above the fold which is everything the website visitor when they first land on your page. Visitors shouldn’t have to scroll or click for more information that emotionally triggers them to take action such as filling out a form or calling you.
The bottom line is a landing page should give the site visitor what they want and answer the questions they have. The questions are:
Setup a free – no obligation appointment. Want to keep it in written form or chat only? No problem – many of our nerds aren’t great on the phone anyway.
