Google changes it’s algorithm literally daily but the major changes occur about 4-8x per year. March through April had a combined roll-out by Google of what amounts to a major change to how sites are indexed.
This period saw many sites disappear completely from search engines because of a bug in Google’s algorithm and, as usual, some inexplicable drops in sites damaging small businesses to the point of no return.
Chatter and Gossip
Random stuff that I don’t care to talk about much since Google hasn’t provided adequate reason to why or it’s a bug that doesn’t need much explaining… of course:
Smoke Signals To Help Read What’s Going On
As usual we’re reading between the lines since that’s the favorite game in the digital agency world because of Google’s reluctance to communicate before, during, or after major changes. Here’s what we think we have:
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